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How PROCEDE (our scalable method for exploring creative strategies and greater possibilities) can benefit you

R.BIRD design and marketing clients benefit from PROCEDE® (our method for exploring creative strategies and greater possibilities) in several ways. We’ve highlighted a few of them below.

 

  1. New ways to uncover relevant and innovative possibilities
  2. More options to consider (way more)
  3. Not just design concepts, but a foundation to help find the right direction
  4. A range of concepts that allows for (and even answers) changing criteria
  5. A bridge between marketing, strategy and design

 

1. New ways to uncover relevant and innovative possibilities

We start with your project goals, then expand on them to look at consumers and their lives in a larger context. Exercises we’ve developed help us better understand related wants and needs, thinking and behavior. Reacting to these discoveries enables us to consider multiple points of view and come up with more innovative design directions than we could have without such a broad perspective. This reflects a recurring theme with PROCEDE: greater possibilities.

2. More options to consider (way more)

How many times have you looked at design options and wished you had more to work with? PROCEDE uses a method we call "creative parallel processing." What that means is a whole team of designers in our studio works on your project. Everyone brainstorms possibilities. They vote in everything they think is a relevant, potential solution. You get to see them all, and decide for yourself which ones answer your criteria in the most innovative way.

3. Not just design concepts, but a toolset to help find the right direction

The purpose of presenting ideas in the different PROCEDE formats is to encourage and facilitate discussion and decision making. You, the client, are brought into the formative stage of the design process and given several different ways to review and edit the potential options. Everyone involved works with a common set of visual reference points.

4. A range of concepts that allows for (and even answers) changing criteria

You’ve been there. Somewhere between the time the project starts and the time it’s due, someone changes the criteria 180º. The beauty of the range of submissions with PROCEDE is that if the criteria changes, you already have a set of alternative designs which can easily become the jumping off point for the inevitable "where do we go now" discussions.

5. A bridge between marketing, strategy and design

PROCEDE helps translate words and ideas into visual expressions that all team members can see and talk about. Innovation, Marketing, Brand, and Design can share results in a way that all can easily and instantly understand. The effect is a potentially more collaborative, integrated and communicative process - regardless of stage or scale.

60 Seconds of PROCEDE
Get a feel for the process from end-to-end in this 60 second QuickTime movie.
60 Seconds of PROCEDE

See it in Person
See firsthand how our method is best for you and your brand design initiatives.

You would never know how a Ferrari feels from a written description, would you?

We will capture your interest in the first minute of our live presentation -- or we will let you get back to work.

Contact
Richard Bird
President
rbird@RBIRD.com

Joseph Favata
Creative Director
jfavata@RBIRD.com

R.BIRD & Company, Inc.
10 Bank Street, Suite 820
White Plains, NY 10606
T 914-989-9300
T 212-317-8300
T 888-317-8300

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Consultants in Brand & Packaging Design

R.BIRD & Company, Inc. is a New York identity and design consulting firm with 35 years of experience creating brand identity, packaging, corporate identity and internet applications. Its clients are internationally-recognized brands and strategy-oriented organizations.

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