Project Goals:
- Introduce Japanese product to U.S. market
- Create platform for expanding the product line
Asian manufacturer called upon R.BIRD to create a brand for the North American marketplace. Development of branding strategies. a new brand name and packaging design for this leading Japanese medicated pain patch.
Of Note
- Innovative product forms increase consumer demand
- Color palette implies soothing, warming and cooling attributes
- Icons demonstrate mobility and relief for stiff joints
- Zensa brand name provides a flexible springboard for an expanding product line
