- Client: Arrow Fastener Company
- Category: Home Improvement, DIY
Extensive customer surveys and market research uncovered three, remarkable DIY customer demographics as perfect targets for a breakthrough, game-changing stapler design innovation from Arrow Fastener.
Project Goals
- New brand name, identity and packaging system to launch breakthrough, staple gun to home improvement, DIY consumers.
Of Note
- Designed and developed from the ground up at R.BIRD via our repeatable process for innovative and actionable results: PROCEDE®
- Developed three unique positioning strategies: Performance, Precision, Simplicity
- Carefully crafted, systematic communications hierarchy
- Communication system of icons minimizes language translation requirements
- Name options, clamshell designs, pack options simultaneously developed
