Terro brand liquid ant baits package design
  • Client:  Senoret Chemical Company
  • Category:  Lawn & Garden

“Fundamental to our sales and marketing strategy is the use of design, both graphic and structural, to propel our brands. It has been the means for us not only to differentiate our products in very crowded categories, but also of paramount importance to engage the consumer at the retail shelf. In the high-turn, high-demand Lawn & Garden category, consumers respond to our strong shelf presence and recall our brands.”



Project Goals

  • Update and revitalize the Terro brand
  • Create a strong brand platform and packaging system for an expanding product line
  • Meet retailer requirements for bilingual packaging

Of Note

  • Revenue growth from $5 million to $50 million
  • Flexible system adapts to a variety of different structures
  • Redesign allows dual language while keeping package uncluttered
  • Care was taken to preserve key 100-year-old brand equities
  • A thorough category and brand audit revealed 15 specific, competitive opportunities for the brand
  • Distinctive, high-quality illustrations unique to the product line
  • The new Terro brand and packaging system was applied to more than 30 SKUs