Jiffy Mix

JIFFY is one of the oldest American brands of baking mixes with over 20 different products and more than 75% market share.

What’s new:

  • New images and refreshed graphics


  • Reach new consumers in Canada, Mexico, Puerto Rico and New Zealand
  • Beyond retro hip, product images lacked
    appetite appeal

Did you notice?

  • Checkered tablecloth and napkin convey
    home-cooked taste
  • Maintained the “little blue box” look-and-feel, while incorporating refreshed elements
  • JIFFY branding was previously unchanged for 30 years