JIFFY is one of the oldest American brands of baking mixes with over 20 different products and more than 75% market share.
- New images and refreshed graphics
- Reach new consumers in Canada, Mexico, Puerto Rico and New Zealand
- Beyond retro hip, product images lacked
Did you notice?
- Checkered tablecloth and napkin convey
- Maintained the “little blue box” look-and-feel, while incorporating refreshed elements
- JIFFY branding was previously unchanged for 30 years