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JIFFY is one of the oldest American brands of baking mixes with over 20 different products and more than 75% market share.
What’s new:
- New images and refreshed graphics
Why?
- Reach new consumers in Canada, Mexico, Puerto Rico and New Zealand
- Beyond retro hip, product images lacked
appetite appeal
Did you notice?
- Checkered tablecloth and napkin convey
home-cooked taste - Maintained the “little blue box” look-and-feel, while incorporating refreshed elements
- JIFFY branding was previously unchanged for 30 years
Before
- Character Development
- Line Extension
- Packaging Redesign
- Photography & Illustration
- Production Services
