Havahart brand product line packaging design
  • Client: Woodstream Corporation
  • Category: Lawn & Garden

Project Goals:

  • Move up to a more premium position versus competitors
  • Increase ease of product differentiation and consumer selection
  • Rejuvenate the brand and generate excitement among retailers

“As the trusted market leader of caring control products for pets and wild life, Havahart® offers homeowners and landscaping/gardening enthusiasts with the most eco-friendly, humane and highly efficacious animal repellents & live animal traps on the market. We thrive to provide innovative technology and greater functionality with patented, premium solutions directed at increasing the ease of removing or repelling nuisance animals.”

 
 
 
 
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Of Note

  • PROCEDE® method was instrumental in uncovering strengths, deficiencies, potential opportunities, threats, and competitive standing
  • Consistent information hierarchy helps consumers more easily compare to competitors and make product choices
  • Big & Bold product name supports product performance claims and stands out on shelf
  • Illustrations by Emily Damstra replaced low quality and awkward photography, while raising the perceived quality bar so high as to be untouchable

Recognition:

  • American Package Design Award