Designing Brand Corporate & Net ID R.BIRD | Designing Brand Corporate & Net ID > patterns

A series of professional observations about package design practices within specific product categories

About Patterns

Patterns is a series of professional observations about package design practices within specific product categories - brought to you by the design team at R.BIRD.

Patterns is now
a Book!

Combined into a 220-page full-color Paperback or PDF: All 11 reports, including this one, have been updated with new observations, image galleries, brand and keyword indexes.

Find Out More

You can still read the original reports here online FREE, but these reports do not include the updates.


Each report exposes design patterns recognized in a specific product category, revealing opportunities for your product to compete for consumer attention in a real-world scenario, whether through integration or differentiation.

How do we do it?
Armed with digital cameras and notepads, our designers visit retail outlets and observe product packaging in its natural habitat. We then purchase a selection of examples and bring them back to R.BIRD for closer study. The packages are photographed and analyzed by the team in search of common design threads and patterns of opportunity throughout the category.

Interested in a custom report?
We can expand further on a report we've already published or we can build a custom report specifically suited for your business initiative. Interested parties should contact Joseph Favata, Creative Director, at 914-989-9300 to learn more or to make a request.

Online-only reports

Read more about: Tea Tea
Brands referenced include: Adagio, Arizona, Bag Ladies, BeauCoup, Bigelow, Celestial Seasonings, Choice, Crate and Barrel, Crystal Light, Enviga, Good Earth, Harney & Sons, Harry &... More... »

Read more about: Crunch Crunch
Brands referenced include: Back to Nature, Ben & Jerry, Blue Bunny, Butterfinger Crisp, Cap'n Crunch, Caribou Coffee, Cary's, Cascadian Farm, Cheese Nips, Cheetos, Cocoa Pebbles,... More... »

Read more about: Razors for Women Razors for Women
Brands referenced include: BIC, Gillette, Noxzema, Schick, Bikini, Comfort 3, Divine, Excel, Intuition, Sensor, Silk Effects, Soleil, Venus, Xtreme More... »

Read more about: Juices Juices
Brands referenced include: Allen's, Bionaturae, CapriSun, Countrytime, Dole, Guzzler, Hawaiian Punch, Hi-C, Juicy Juice, Kool-Aid, Looza, Mauna Lai, Minute Maid, Mott's, Natucket Nectars, Ocean Spray, POM, Tropicana, V8, Welch's More... »

Read more about: Energy Drinks Energy Drinks
AMP, Arizona Tea, Blast, Burn, Elements, Extreme Energy Shot, Go Fast, Hyper, Impulse, Jones, KMX, Mad-Crock, Monster Energy, Mountain Dew, Piranha, Red Bull, Shredder, Skaterade, SoBe, Stacker 2, Starbucks, Tunnel, Venom More... »

Read more about: Coffee Coffee
Cafe Bustelo, Cafe Goya, Chock Full o' Nuts, Eight O'Clock Coffee, Folgers, Green Mountain Coffee, Harmony Bay, Hills Bros., International Coffees, JavaNa, Maxwell House, Nescafe, New England Coffee, Newman's Own, Sanka, Starbucks, Yuban More... »

Read more about: Low-Carb Lifestyle Low-Carb Lifestyle
Brands referenced include: Arnold, Atkins, Carb Conscious, Carb Control, Carb Countdown, Carb Counting, Carb Fit, Carb Options, Carb Solutions, Carb Well, Dannon, Dieters Advantage, Heinz, Keto, Kraft, Lean Cuisine, Morning Star, Mueller's, Reduced Carb, Skippy, Smart Ones. More... »

Read more about: Sliced Bread Sliced Bread
Brands referenced include: Arnold, Home Pride, Martin's, D'Italiano, Wonder, Vermont Bread Company, Beefsteak, Pepperidge Farm, Sun-Maid, Levy's, Country Kitchen More... »

Read more about: Children's Cold Medicine Children's Cold Medicine
Brands referenced include Tylenol, Sudafed, Dimetapp, PediaCare, Motrin, Little Colds, ElixSure, Robitussin, Triaminic, Advil, Stop&Shop, Benadryl, and Vicks. More... »

Read more about: Packaged Rice Packaged Rice
Brands referenced include: Uncle Ben's, Success Rice, Minute, Rice-A-Roni, Carolina, Zatarains, Goya, Chef's Originals, Lipton, Lundberg, Buitoni, Fantastic, Near East, Marrakesh Express, Casbah, Genuardis, Seeds of Change More... »

Read more about: Organizers & Calculators Organizers & Calculators
Brands referenced include: Sharp, Casio, Texas Instruments, Franklin, Xerox, Rolodex More... »

Brands Consulting Identity Packaging

Consultants in Brand & Packaging Design

R.BIRD & Company, Inc. is a New York identity and design consulting firm with 35 years of experience creating brand identity, packaging, corporate identity and internet applications. Its clients are internationally-recognized brands and strategy-oriented organizations.

Portfolio - Browse through a selection of projects any way you like.
About Design - A blog about design (mostly)
Patterns - Category observations in design
¿Ask Marivi? - About design for Latino appeal

News | Subscribe

Patterns 220-page Reference Book