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12.5% of the US Population is Hispanic
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Hispanics represent 12.5% or more of the US population today according to the US Census Bureau, surpassing that of African Americans. They represent a major marketplace because their population is younger than average, 25 years comparing to 35 of non-Hispanics. Personally, I think that the real number is bigger and that means that this group is becoming mainstream, they have necessities, and new products can be created or adjusted for them.

Hispanics represent 12% of the US population


Posted by: KW at January 16, 2003 5:07 PM

A lot of US brands have equities that are strong and very American & mainstream, almost the direct opposite of the more simplistic Latino/Hispanic designs. To adjust these products to appeal to a Latino/Hispanic audience is a pretty tall task. Do you think it is possible to adjust all of them?

Posted by: Erica Fennelly at January 28, 2003 9:18 PM

Yes I agree that Hispanic Americans are growing at a extremly fast rate in the United States. Recently, NBC or one of the major news networks, noted that Hispanic Americans account for 17% of the US population (give or take a few) and that African American's account for 16.8% (give or take a few).

Posted by: Marivi at April 6, 2004 4:58 PM

Nowadays I think it really is around 30%, including people that are not accounted for.

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