Details

Project Goals:

  • Introduce Japanese product to U.S. market
  • Create platform for expanding the product line

Asian manufacturer called upon R.BIRD to create a brand for the North American marketplace. Development of branding strategies. a new brand name and packaging design for this leading Japanese medicated pain patch.

Of Note

  • Innovative product forms increase consumer demand
  • Color palette implies soothing, warming and cooling attributes

  • Icons demonstrate mobility and relief for stiff joints
  • Zensa brand name provides a flexible springboard for an expanding product line