• Client: Arrow Fastener Company
  • Category: Home Improvement, DIY

Extensive customer surveys and market research uncovered three, remarkable DIY customer demographics as perfect targets for a breakthrough, game-changing stapler design innovation from Arrow Fastener.

 
 
 
 
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Project Goals

  • New brand name, identity and packaging system to launch breakthrough, staple gun to home improvement, DIY consumers.

Of Note

  • Designed and developed from the ground up at R.BIRD via our repeatable process for innovative and actionable results: PROCEDE®
  • Developed three unique positioning strategies: Performance, Precision, Simplicity
  • Carefully crafted, systematic communications hierarchy
  • Communication system of icons minimizes language translation requirements
  • Name options, clamshell designs, pack options simultaneously developed