• Client: Third Coast Partners
  • Category: Snack Foods

“We always wanted to see our branding and packaging match the quality of our product. Our new branding position tells our existing and future customers that whenever you bite into our popcorn, you will experience something memorable.”

 
 
 
 
 
 
 
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Project Goals

  • Brand mark redesign and new package design program to elevate the Chicago snack company to royal status

Of Note

  • Our creative process, PROCEDE, established the “Heavenly Experience” brand positioning.
  • Custom lettering, elegant flourishes and a royal color palette create premium brand presence and communicate gourmet quality taste
  • Custom typography and calligraphy designed by R.BIRD, illustrated by Jessica Hische
  • Platinum tins, bags and boxes
  • Golden yellow signals rich flavor
  • Royal purples support the brand name and quality guarantee
  • “A Heavenly Experience” tag line by R.BIRD
  • Fun, taste-centered flavor names by Mimi Bean
  • Preserve “Fun” and “Flavor” as core brand equities