Surprising, relevant and actionable.
Unique to every situation.
“ Why -oh, why- didn’t I see this sooner?!”
PROCEDE Results can look like this:
Close scrutiny of the project brief and notes from client meetings reveals high-priority keywords and core concepts.
An ever-expanding web of rela- tionships and metaphors based on the keywords identified in the brief.
Patterns emerge that begin to describe realms for discovery.
Decode the visual language of the category. Decide later to respect or defy.
Within categories, there is a common hierarchy and accepted visual code.
Understanding the competitive landscape reveals the best fit for optimal results.
Marketplace observations reveal details about how the customer chooses the product.
Asking the question “Why?” five times gets to deeper motivations for the buyer.
Core color groups are targeted for unique opportunity within the category.
Preliminary exercises and observations result in strategic, central themes for creative exploration.
Visualization for each of the brand themes. How does design communicate core messages?
An expanded range of potential brand positions and actionable package design solutions.
R.BIRD Projects developed with PROCEDE: