Our method for exploring creative strategies and discovering greater possibilities.
We expand on your brief.
We don't rethink your purpose We take another look at how customers choose and use your product.
This leads to greater perspective.
Our design team sees new ways to look at your challenge.
Everyone on the same page.
With a shared understanding of the problem, everyone is in an optimized creative position.
Linking context to design.
Areas of opportunity are encoded as keywords, colors and provoking imagery to focus our creative development.
Here's where it's really different.
See simple ideas and outrageous ideas, whether 10 or 50.
Now, a toolset of answers.
Discover the direction that's best from an exciting field of valid concepts.
How to capture emotion?
We work quickly for visually pure, emotionally charged concepts. The passionate core of each idea remains strong.
Creative parallel processing.
Allows for a greater range of potential solutions to be included for consideration.
You. Back in the process.
Start quickly with broad direction. Develop further the ideas that seem refreshingly new. More control. More choices.
“ Others have tried and failed. You have something here.”
“ Energizing. Creative. Strategic.”
“ With momentum, what you’ve come up with will certainly change an industry.”
“ We need to move this higher up. I’m going to set a meeting with VPs.”
“ If your goal was to capture my interest, you’ve hit the mark.”
PROCEDE Scales to meet your needs
PROCEDE is a powerful and effective design process for exploring creative strategies and greater possibilities. Its ability to scale and fit project parameters is an important feature.
Not all projects are created equal. The typical, “everyday” creative assignment seeks results within narrow parameters. Others require a little more “out of the box” thinking, while remaining mindful of boundaries. Finally, there are those assignments that demand revolutionary creative thinking.
PROCEDE is designed to scale and meet the situations you face every day.
Marketplace observations.
Reveals details about how the customer chooses the product.
Deeper wants and needs.
Finds more important, deep-seated values and relationships.
Competitive landscape.
Observation and experience keeps us well informed about your brand and category.
Relevant solutions.
Actionable design solutions presented in a way that makes it easy to communicate and make team decisions.
Level C: Informed Creativity
Informed and practical results for focused parameters
Everyday creative assignments rely on informed direction in order to get beyond the commonplace response. PROCEDE Level C was designed to allow thinking and response to meet and more often exceed the narrow parameters that typify maintenance-level creative assignments.
PROCEDE Level C is appropriate for managed changes and mature brands within focused parameters.
Clients who benefit from Level C assignments are asking questions like: “How can we improve consistency and differentiation across our line of products?” or “How can we efficiently introduce a new product while being mindful of established brand equities?”
Level B: Expanded Ideation
Expanding what is known and using it to power creativity
PROCEDE Level B is designed to place more emphasis on “out of the box” thinking. Marketplace insights and added visualization techniques build fertile ground for an expanded range of ideas.
PROCEDE Level B is appropriate when considering a more expanded range of creative ideas.
Clients who benefit from Level B assignments ask questions like: “How can we extend our brand into this new product category?” or “How can we breathe some new life into our existing line of products?”
Level A: Greater Possibilities
Looking for what is unknown and discovering new areas of opportunity
PROCEDE Level A is the no-holds-barred approach to exploring greater possibilities and revolutionary creative ideas. We leave no stone unturned in the pursuit of something never seen before in relation to your goals for brand, product or category.
PROCEDE Level A is appropriate when seeking big ideas or dramatically new alternatives for a new or existing brand.
Clients who benefit from Level A assignments ask questions like: “How can we redesign our brand to appeal to a newly redefined target market?” or “How can we make a big splash with a new product in xyz category?”
Related Documents
R.BIRD in Graphis Designers USA 3
8-page excerpt from the compendium, “Graphis Designers USA 3,” featuring visual snapshots in a direct and powerful representation of our creative process, PROCEDE.® Everything you expect. Nothing you've seen. And more.
How PROCEDE® Scales to Meet Your Needs
Overview of the creative process, PROCEDE®, developed at R.BIRD to discover new opportunities for brand positioning and greater possibilities in package design, with actionable results. Includes answers to the question, "How much?"
PROCEDE Sample Phase I Creative Document
This is an actual PROCEDE results document taken from a live client project. Though, no two project results are the same, this example shows what can be expected in a real-life situation.
Principles of PROCEDE
Not all projects are created equal. Regardless of scope or budget, every R.BIRD project embraces the principles that built our process, PROCEDE. This document lists these principles.
