Wood Lock Medicated Oil Brand Refresh
Wood Lock Medicated Oil
Before
Develop refreshed branding for US audience
R.BIRD was tasked with redesigning the packaging design for this venerable Chinese brand of medicated oil for the U.S. market. In preparation, we conducted a thorough review of the product category and sought inspiration in both Eastern & Western graphic traditions.
The result is a clean, updated branding strategy that communicates the products benefits and Chinese heritage in a way that's more familiar to an American eye.
Why?
- gain retailer acceptance
- extend appeal to athletic-minded users
- shed “snake oil” claims
Did you notice?
- primary elements communicate quickly
- inset photos show where it works
- contemporary, over-the-counter design
An R.BIRD Note
Increases in American-Asian population are creating opportunities for importers to introduce old-world favorites to North American audiences.
See Also:
1000 Bags, Tags & Labels
American Graphic Design Award
Client Solstice Medicine Company
Brand Wood Lock
Industry Over-the-Counter Medications
Scope of Work
