Wisk Liquid Detergents
Refreshed variant communication
A more dynamic and animated approach to targeting consumers and their toughest laundry challenge: Dirty Kids! This brand strategy and packaging design program includes the introduction of Wisk Sport, a new detergent specifically engineered for grass and dirt stains, and repositioning for all other Wisk brand product variants.
- energized graphics
- emotional signals via animated photos
- improved variant recognition
- bigger banners and brighter package bursts add energy
- active, real-world kid personalities define each variant
- dirty clothes have become the positive results of learning and growing.
Powerful label design is the pivot point for all successful packaged goods marketing.