Wisk Liquid Detergent Packaging for HE
The circular, blue field behind the brand makes reference to the front-loading doors in the new HE washing machines.
R.BIRD Introduces Wisk to HE high efficiency, front-loading washing machines
Wisk Ultra for Front Loading Machines was one of the first entrants in the "HE" laundry detergent category. To signal the change in formula and use, the packaging design was changed significantly.
The circular, blue field behind the brand is makes reference to the front-loading doors in the new HE washing machines.
Originally given away with new front loading washers and available only through a toll-free phone number - Wisk for Front Loading Machines was later launched through retail channels as HE washers became more common.
See Also:
American Corporate Identity
Power Packaging
