Wisk Dual Action Tablets
Initial Launch
Introduce new product form Wisk Dual Action Tablets.
This new innovation from Wisk required the development of dynamic in-your-face images to promote the convenient, quick dissolving product attributes.
The overall packaging design compliments the relaunch of the entire Wisk franchise and successfully put Wisk's Tablets in the number one spot against competitors. Original illustrations developed internally at R.BIRD were also used on all display and promotional packs.
Why?
- new category - demonstrate the product
- new product - be bright and bold: jump off the shelf
- new package - refresh the Wisk image, and the entire franchise
Did you notice?
- new, white highlight pops the logo
- bubbles and blue swoosh say “quick dissolving”
- type color tells benefits (gold) from product info (white).
An R.BIRD Note
Think of a package as a billboard, and always check it from several feet away. With a billboard, you get 7 seconds. On a grocery shelf, you get 3.
See Also:
