Twister Chocolate Wafer Stick
Twister
Before & After
Product Line Redesign
What's new?
A refreshed Twister brand mark in a lockup with tornado graphics synchronizes the messaging on pack with previously successful advertising campaigns.
Why?
Increasing competition from new entries in wafer stick snacks puts some pressure on PT.Ceres, the 10-year, East-Asian leader of the chocolate and confectionary market segment.
Did you notice?
- Branding strategy is premium, young, active and fun
- Background now supports appetite appeal and a familiar flavor palette
- Coloring of tornado and brand mark creates a flexible packaging design system
- New presentation of product is energetic, but not frenetic
An R.BIRD Note
Advance prototype design models were made for TV commercials. The completed redesign was launched for all Twister-branded products - 20 SKUs in large and small boxes, bags and tins.
See Also:
American Graphic Design & Advertising
American Graphic Design Award
Trademarks USA
