Twister Chocolate Wafer Stick
Before & After
Product Line Redesign
A refreshed Twister brand mark in a lockup with tornado graphics synchronizes the messaging on pack with previously successful advertising campaigns.
Increasing competition from new entries in wafer stick snacks puts some pressure on PT.Ceres, the 10-year, East-Asian leader of the chocolate and confectionary market segment.
- Branding strategy is premium, young, active and fun
- Background now supports appetite appeal and a familiar flavor palette
- Coloring of tornado and brand mark creates a flexible packaging design system
- New presentation of product is energetic, but not frenetic
Advance prototype design models were made for TV commercials. The completed redesign was launched for all Twister-branded products - 20 SKUs in large and small boxes, bags and tins.