Sweeney’s Branding and Packaging Design System
Sweeney’s Mole & Gopher Product Lineup
Sweeney’s Brandmarks - Before & After
Sweeney’s Mice & Rat Product Lineup
Senoret launches two new product lines by R.BIRD
New branding and packaging design system for century-old pest control brand
Brandmark and packaging design system for all Sweeney’s products.
- New owner
- Modernize the Sweeney’s brand
- Create a structured branding system that allows for expansion
- Incorporate big store retail, bilingual requirements
Did you notice?
- V shaped design motif inspired by cone
- Dual language doesn’t crowd the principal display panel
An R.BIRD Note
Sweeney’s has been the first name in Mole & Gopher treatment since 1892. Care was taken to be mindful of loyal customers and established brand equities.
Client Senoret Chemical Company