Surf Tablets
Surf Tablets
Extending the line via new product form
Line extension of the Surf laundry detergent brand to include new tablet form of detergent. Packaging design accounts for the 2 different fragrances by using existing branding strategies.
What's new?
- launch into new tablets market
- line extension with product in a new form
Why?
- expand the brand and take the shelf
- capitalize on Surf sales momentum
- add extra convenience to maximize brand loyalty
Did you notice?
- sunburst and rain reinforce fresh
- bubbles demonstrate the product
- variant colors and icons match the Surf line of liquids
An R.BIRD Note
These designs were done in one week (including meetings). Don't try this at home.
See Also:
