Surf Detergent Packaging Redesign
One in a series of three unique packaging designs.
Surf - with Lichtenstein-inspired packaging designs
This packaging design for Unilever's Surf laundry detergent in the cleaning products category, included a brand mark update and a series of original, lichtenstein-inspired, surreal-life cartoons on the back panels to support the branding strategy: laundry time need not be feared when Surf comes to the rescue.
See Also:
American Corporate Identity
American Graphic Design Award
International Brand Packaging
Power Packaging
