Skippy Apple Dippers
Apple Dippers
Package design for new product from Skippy - peanut butter with real apple slices, packaged for vending machines.
Packaging design for a new snack product from Skippy. Apple Dippers will be sold through vending machines at learning institutions. Existing branding strategies promote a fun and healthy alternative to snacking for tween audiences.
Why?
- marry Skippy with healthy snacks
- present Skippy as a snack choice for an active demographic.
Did you notice?
- wordplay on “dip“ reinforces product fun
- window lets you see the contents, per consumer demand
- the “Skip” character dives into a pool of peanut butter, its edge defines the window.
An R.BIRD Note
The “Skippy” trademarked name is all consumers need, to know this is a peanut butter product. The “apple” aspect is new, however, so we not only say it twice, we show it twice (via illustration and through the window).
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