Patterns: Organizers & Calculators
Category assessment of Sharp products in various retail environments
Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities.
Made specific recommendations for improvement and competitive advantage for the Sharp brand.
Brands were cited in the study includes: Sharp, Casio, Texas Instruments, Franklin, Xerox, Rolodex, and more.
Observations, drawn from the results, include these topic titles: Environment, Structure, Color, Parental Supervision, Hyperculture, Autoshop Influence, Monsters & Aliens, Dangerous Things, Battery Powered, Mystery Flavor, Point of Sale Displays, Shooters.
