Selamat Fibero Brand Cookie Snack

Branding and package design for a healthy fiber biscuit and chocolate cream sandwich

Introduction of a healthy biscuit made with fine bran. Fibero is a new sub-brand from Selamat, a heritage brand in Asia for more than 30 years.

Target market is young women, 20-39 years or parents of teenage children. Fibero is marketed as a light biscuit sandwich snack with added healthiness. The fine bran cookies provides extra energy, calcium and vitamin B.

Cookie illustration: Emma Ford

See Also:

• Madhouse Munchies Tortilla Chips
• Henri’s Salad Dressings