Pro Sport Global Brand & Package Redesign
Before & After
Menʼs personal care line gets a face lift
PROCEDE creative development guided the creation for global relaunch of Avon for men’s personal grooming products. By exploring a full spectrum of men's grooming and personal care products, along with a portfolio of images and design styles, reinforces the overall "Pro" branding strategy. The resulting packaging design speaks to a more casual, sports-minded male.
Why?
- growing opportunities in men’s grooming
- create brand relevance for today’s market
- promote new product formulations and benefits
Did you notice?
- clean, energetic design elements
- unique color palette communicates maximum performance
An R.BIRD Note
Our in-depth creative exploration defined the evolving male consumer, his design sensibilities and product desires.
Media
Avon cosmetics eyes metrosexual market
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