Pro Extreme Global Brand Innovation
Pro Extreme
Leveraging the Pro brand to target the evolving male
PROCEDE creative development for global relaunch of Avon for men personal care line specifically geared towards the burgeoning "metrosexual" male segment. Explore a full spectrum of men's grooming and personal care products. The resulting packaging design, along with developing a portfolio of images and design styles, speaks to a more sophisticated sensibility.
Why?
- growing opportunities in men’s grooming
- create brand relevance for today’s market
- promote new product formulations and benefits
Did you notice?
- clean, energetic design elements
- unique color palette communicates maximum performance
An R.BIRD Note
Our in-depth creative exploration defined the evolving male consumer, his design sensibilities and product desires.
Media
Avon cosmetics eyes metrosexual market
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