Popcorn Palace Brand & Package Redesign

New Popcorn Palace logotype and Signature tin

Gift Box, Signature Tin and Gourmet Flavor Pouch

New flavor names and stickers used to decorate sample bags

Popcorn Palace brand marks - before and after

Existing web site transformed to new branding

Brand mark redesign and new package design program elevates Chicago snack company to royal status.

What's New?
Custom lettering, elegant flourishes and a royal color palette create premium brand presence and communicate gourmet quality taste.

Why?
"We always wanted to see our branding and packaging match the quality of our product. Our new branding position tells our existing and future customers that whenever you bite into our popcorn, you will experience something memorable," - Tim Heitmann, CEO.

Did you notice?

Custom typography and calligraphy designed by R.BIRD, illustrated by Jessica Hische
Platinum tins, bags and boxes
Golden yellow signals rich flavor
Royal purples support the brand name and quality guarantee
"A Heavenly Experience" tag line by R.BIRD
Fun, taste-centered flavor names by Mimi Bean

An R.BIRD Note
While our redesign program successfully elevated the Popcorn Palace brand to a premium status, we were careful not to lose sight of Fun and Flavor as core brand equities.

Design Team

Mimi Bean - Copywriting

Jessica Hische - Lettering

Client Third Coast Popcorn Partners

Brand Popcorn Palace

Industry Candy & Confections, Gourmet & Specialty Foods, Snack Foods

Scope of Work