Personna Corporate and Brand Web Site
Top Left: Before. The old site would require up to 17 clicks, only to find outdated or missing information.
Division Themes. The redesigned site better represents the operational divisions of the company.
3 Clicks to Anywhere: Visitors can browse by area of interest, brand, product type or category.
ExpressionEngine CMS: Client can add or edit content easily. Formatting & navigation updates are automatic.
Planning, Process & Documentation:
Consumer Brand and B2B Web Site
American Safety Razor is a global manufacturer of retail and industrial blades for personal care, medical and specialty applications. Its preexisting web site was sparsely populated with outdated content, was difficult to navigate and not easily maintained.
R.BIRD planned and executed a five-step program of assessment, recommendation, information architecture, design and implementation.
The redesigned web site better represents the four principal business operations of the company while making it easier for retail consumers and special applications customers to find product solutions and make business contacts.
- 3 Clicks or less to anywhere
- Audience perspective with Brand focus
- Modular navigation and simplified architecture
- Product browsing by type, category, brand, market
- ExpressionEngine CMS
- Yahoo YUI CSS framework
- Microformats contact data standards
- Dynamic SEO and Analytics
- Novice-editable content