Personna Brand & Packaging System
Complete top-down assessment and redesign of brand strategy and packaging systems.
Project steps included considerations for the following:
- Marketplace
- Consumer
- Impact
- Brand Personality
- Differentiation
- Color
- Logotypes
- Design System
See Also:
Client American Safety Razor Company, Personna American Safety Razor
Brand American Safety Razor, B'kini, Matrix 3, Mystique, Personna, Speed 3
Industry Personal Care Products
Scope of Work