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Personna Brand & Packaging System

Complete top-down assessment and redesign of brand strategy and packaging systems.

Project steps included considerations for the following:

  • Marketplace
  • Consumer
  • Impact
  • Brand Personality
  • Differentiation
  • Color
  • Logotypes
  • Design System

See Also:

The Bundle

One click Downloads all R.BIRD documents in one Zip archive.

The Book

Patterns 11 retail category design audits, 347 brands.

The Blog

Stupid Basecamp Trick 001 : About Design