Ogilvie

The Ogilvie brand includes the Home Perm, Foam Perm, Precisely Right and Straightener lines of hair-permanent and straightening products. the Ogilvie line is sold in the food, drug and mass-merchant channels, and maintains a loyal core user base of consumers who are interested in ‘do-it-yourself’ products for their hair-care needs.

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Patterns 11 retail category design audits, 347 brands.

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Tucked In to Plugged In : About Design