Ogilvie Salon Styles Redesign
Salon Styles
Before & After
Ogilvie brand and package redesign
R.BIRD was engaged to redesign Ogilvie Salon Styles Precisely Right, a premier brand of home hair coloring and straightening products. Efforts included complete packaging design, a new brand mark, branding strategies, updated model photography and implementation of production files.
What’s new?
- redesigned logo
- redesigned packages for all 7 sub-brands
- simplified package graphics and instructions
Why?
- redefine a more elegant brand
- extend appeal to younger as well as mature users
- establish a fashion-forward personality
Did you notice?
- foils add upscale impact on the shelf
- the "v" in Ogilvie is a playful lock of hair
- consumer cues (e.g., “for hard to wave hair”) are clearer and more prominent.
An R.BIRD Note
Hair has become a fashion industry where aspirational products can target younger markets and still capture mature consumers.
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