Zensa New Brand & Packaging
Zensapatch medicated patch
Creation of Zensa brand Pain Patch products
Development of branding strategies. a new brand name and packaging design for this leading Japanese medicated pain patch, tailored for the U.S. marketplace.
[update] R.BIRD wins 2006 American Corporate Identity award for excellence for Zensa brand and packaging program.
Why?
- innovative product forms
- increased consumer demand
- gain distribution with product variety
Did you notice?
- color palette implies soothing, cooling attributes
- icons demonstrate mobility for stiff joints
- Zensa branding designed for future line extensions
An R.BIRD Note
Asian manufacturer called upon R.BIRD to create a brand for the North American marketplace.
See Also:
American Corporate Identity
Client Solstice Medicine Company
Brand Zensa
Industry Over-the-Counter Medications, Personal Care Products
Scope of Work
