Madhouse Munchies Tortilla Chips
Madhouse Munchies Tortilla Chips
Create packaging design for the new, Madhouse Munchies Tortilla Chips.
R.BIRD extends the Madhouse brand with a Southwest interpretation of the logo. We developed the "Munchman" character to promote the fun "big chip flavor" of these white and blue corn tortilla chips. The result is a dynamic branding solution creating growth in distribution and expanding the consumer base for Madhouse, including new interest in Latino markets.
Why?
- extend the Madhouse offering
- create a memorable brand image
- communicate premium product
- demonstrate “simple, healthy, natural and fun”
Did you notice?
- southwestern “adobe Madhouse”
- Tex-Mex inspired type and ornaments
- product claims are woven into the design
- flavors distinguished by bold colors
The impact?
Shelf placement and revenue exceed all expectations.
News: R.BIRD & Madhouse Munchies featured in FORTUNE Small Business!
http://tinyurl.com/8zs6r
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