Madhouse Munchies Kettle Cooked Potato Chips
Before: A World of Competition
Before & After
Relaunch package design for small batch gourmet chips
Stiff competition from "The Big Guys" left no choice but for Madhouse Munchies to focus their attention on packaging design. R.BIRD guided the folks at Madhouse through the process. The result was a dynamic branding solution, 100% growth in distribution with outstanding ROI.
- communicate premium product: all natural, hand-cooked
- demonstrate “simple, healthy, natural and fun”
- increase impact at point of sale
- logo is more legible
- type looks loose and hand-lettered
- visual elements have a new hierarchy
- product claims are woven into the design
- flavors are distinguished by solid bold colors
Evolutionary steps, revolutionary results.
News: R.BIRD & Madhouse Munchies featured in FORTUNE Small Business!