Lever 2000 Moisturizing Body Wash

Develop Lever 2000 Moisturizing Body Wash packaging

Part of Unilever’s all family positioning for Lever 2000 includes the extension from bar soap to body wash for Perfectly Fresh and Pure Rain variants as well as the development of two additional fragrances: Fresh Fields and Morning Sky. R.BIRD was responsible for branding strategies, packaging design and implementation of all Lever 2000 package and display components in this program.

Why?

create stronger brand appeal to women
invigorate interest in body wash
reinforce “freshness” and “moisture”
spark interest of male consumers

Did you notice?

icons and color signals work together
foil wavy line references Lever 2000 bar soap
classic Lever body wash bottle (developed by R.BIRD).

An R.BIRD Note

As a rule, European men use body wash, but American men don’t. One way to spark change is by leveraging the Lever 2000 brand to offer a wider range of products.

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