Lever 2000 Bar Soap Redesign
Lever 2000 Bars
Before & After
Aloe Bar and Body Wash
Redesign brand and packaging for Lever 2000 bar soaps.
This revolutionary refresh focuses on the all-family positioning and reformulated fragrances for the Lever 2000 brand. This positioning is supported with a new, friendlier logotype and refreshing variant icons. R.BIRD was responsible for branding strategies, packaging design and implementation of all Lever 2000 package and display components in this program.
Why?
- to make the mark and package warmer, more female-friendly.
- to signal a balance of moisturizer and deodorant.
Did you notice?
- the mark is now upper/lowercase, with rounder letters.
- new variety icons reinforce each assigned color.
- packaging is playful and gender-neutral; a family product.
See Also:
American Corporate Identity
