Lawry’s, Ducks Unlimited Marinades and Seasonings
Lawry’s / Ducks Unlimited Marinades
Ducks Unlimited Seasonings & Mixes
Cobranded packaging designs for Lawry’s and Ducks Unlimited
R.BIRD was engaged to create packaging design for a new line of marinades, seasonings and rubs for Ducks Unlimited. Branding strategies included wood cut illustrations and detailed graphics capturing the "outdoorsman" spirit while cobranding with Lawry’s Seasonings adds credibility to this new entry in the category.
What’s new?
- first-ever marinades for Ducks Unlimited
- bottled marinades launched together with dry spice blends
- three-way support: Wal-Mart (distribution), Lawry’s (product) and Duck’s Unlimited (brand)
Why?
- appeal to altruistic (and optimistic) hunters
- raise funds for Ducks Unlimited
- leverage male awareness of Lawry’s brand
Did you notice?
- refined palette for an upscale market
- backdrop shows a game bird habitat of woodsy wetlands
- for hunters,“Supports Wildlife Habitation Conservation” is a reason to buy.
An R.BIRD Note
This unusual co-op launch demonstrates how non-profit brands‘ need for support can benefit from co-op ventures with recognizable consumer product brands.
The Lawry’s endorsement along with the wood cut illustrations and detailed graphics add credibility to this new entry in the category.
Illustrations by David Danz
See Also:
Client Bestfoods
Brand Ducks Unlimited, Lawry’s
Industry Flavorings Spices & Ingredients, Sauces Condiments & Oils
Scope of Work
