Jimmie Lee’s Brand Identity
Jimmie Lee’s Southern Barbecue
Branding, strategy and logo trademark for a new Southern barbecue restaurant.
A sizzling new brand identity for the first of a planned a new chain of Southern Barbecue restaurants, founded by pro golfer Jimmy Lee Thorpe, serving Carolina Style Barbecue based on his family recipes.
The color and style of the mark suggests a casual and tasty dining experience, reflecting Bar-B-Que as a cuisine, a culture, a party and a lifestyle.
