Jiffy Brand Refresh

Before & After

Package refresh for complete product line

A complete packaging design refresh for America's number one seller of packaged baking mixes. A focus on new photography to build appetite appeal while enhancing the details of this "little blue box" as it is often referred to by their loyal consumer base. R.BIRD also expanded the line with new flavors and introduced products specifically for South American and Canadian markets.

Why?

Reach new consumers in Canada, Mexico, Puerto Rico and New Zealand
Beyond retro hip, product images lacked appetite appeal

Did you notice?

Checkered tablecloth and napkin convey home-cooked taste
Maintained the “little blue box” look and feel while incorporating refreshed elements
JIFFY branding is unchanged for 30 years

An R.BIRD Note

JIFFY is one of the oldest American brands of baking mixes with over 20 different products and more than 57% market share.

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