Ice Taps Throat Remedy Branding & Packaging
Ice Taps’ Asian heritage
Branding strategy and packaging design for new anesthetic throat powder
A new name, new branding strategy and new product packaging design. Already popular in Asia, branding and packaging transformed this unusual product for OTC introduction in the United States.
This uniquely convenient, fast-melting granule taken without water relieves, refreshes and rejuvenates sore throats. Known as "Clara" in Japan since the 1960's, the product is number one in its category in the East.
Did you notice?
- Bold and energetic brand mark
- Illustrations show how Ice Taps are fun and easy-to-use
- 3 Great flavors
An R.BIRD Note
Hard working package graphics are the premiere vehicle for selling the new idea and explaining how the product works.
Read our interview with Douglas Momii, National Sales Manager, Solstice Medicine Company
Client Solstice Medicine Company
Brand Ice Taps