Henri’s Salad Dressings
Henri’s Salad Dressing
Before & After
Graphic refresh and packaging update
This packaging design program involved design evolution for all aspects of Henri's brand of salad dressings. R.BIRD focused on photography and typographic details to enhance flavor and quality appeal. We also managed the implementation of this multi-SKU program.
Why?
- eliminate die-cut for cost savings
- raise perception of product quality
- strengthen shelf impact
Did you notice?
- vegetables have gone from passive to active
- new light treatment gives label dimension
- label shape mirrors bottle, adds shelf attraction.
An R.BIRD Note
Make every element count. Warm lighting, new photography, and attention to details creates a contemporary and relevant brand expression.
See Also:
American Corporate Identity
