Good Humor Novelty Bars
Good Humor Ice Cream Bars
Packaging design refresh for Good Humor ice cream snack bars.
This packaging redesign introduced a new line of individually wrapped ice cream bars to the impulse purchase, dairy products category. The new wrappers needed to stimulate appetite appeal while maximizing impact within the overcrowded and noisy freezer case. Established a family look and reinforced the Good Humor brand.
The bold, colorful packaging design was in response to poor visibility in crowded and disorganized freezer cases and to enhance Individual flavor recognition.
See Also:
American Corporate Identity
