Felicity Huffman Head’s Up Comfort Pillow
Head’s Up™ Comfort Pillow in Nursery and Everyday editions
the Felicity Huffman brandmark and color palette
Branding strategy and packaging design for home furnishings line by Felicity Huffman
Felicity Huffman is well known for her role as Lynette Scavo, the working mother who struggles with the balance of career, home, and survival among her peers.
While the drama plays out on television, Felicity Huffman, the person, earns empathy and respect from home viewing “desperate housewives” everywhere. It is through this familiarity that R.BIRD created a believable brand foundation for Felicity.
The first “by Felicity Huffman” product really is. The “Head's Up” comfort pillow is Felicity's own design.
“...I got out the sewing machine I've had since 8th grade and designed a pillow that would support my neck, cradle my head from side to side and wouldn't slide down! You'll find that a “Head's Up” pillow turns any room in the house into a comfort zone. I love these pillows and I hope you do, too. All the best, Felicity Huffman.”
Brand and packaging design by R.BIRD. Product manufacturing and distribution by Ellery Homestyles.
