Eclipse Curtain Brand Revolution

Branding strategy and packaging design system grows a "what-if" idea into a multi-million dollar enterprise

Why?

• New ownership with consumer product background
• Breakthrough textile technologies
• Brand management strategy breaks the rules in the home furnishings and textiles industry

Did you notice?

• 3-tiered Sub-brand architecture supports good, better, best marketing
• Consistent packaging system across sub-brands and line extensions
• Simple, and to-the-point product features and user benefits
• Energy-Smart™ seal leverages energy conservation

An R.BIRD Note

Branding is the exception rather than the rule in the retailer-driven textiles and home furnishing industry. Ellery Homestyles ownership credits the strong Eclipse brand identity and structured packaging design system as a key component in the line’s success. The Eclipse brand is now recognized as the voice of authority for Energy-Saving, Noise-Reducing Blackout Curtains.

See Also:

• Springmaid Linens packaging
• Tempur-Pedic Brand Revolution
• Felicity Huffman Head’s Up Comfort Pillow