Delfi Milk Chocolate Bars

Illustrations balance realism, action and appetite appeal.

Before

Improved flavor differentiation and appetite appeal in packaging redesign for Southeast Asia milk chocolate bar.

Why?
The "Delfi" brand and chocolate bar has been a premier brand since introduced as "chocolate from Switzerland" in the 1980's. Head-to-head competition with Western brands presented a present-day challenge.

Did you notice?

The new chocolate packaging design is evolutionary to assure consumers that this is the same, great Delfi bar they've always known.
A new, "two-tiered" color code was introduced to clarify flavor choices while maintaining the signature red across the line. The color system synchronizes with other PT.Ceres chocolates and branding strategies.

An R.BIRD Note
Highly-realistic illustration was recommended as the best solution for a rich and appetizing presentation of the product. The "splash" reinforces dairy milk ingredients and supports a marketing tagline, "Ski the new wave of milk chocolate."

Illustrations by Jon Rosenbaum

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