Daylite 3 Retail Software Branding & Packaging
Daylite Productivity Suite 3.0 Retail Packaging
Multiple, complex information panels. Designed to Apple Store requirements.
Before: on shelf at Apple Store SOHO
Before & After
Daylite 3 Retail Software Branding & Packaging Design
What's new?
Daylite 3 is the latest version of Marketcircle, Inc.'s award winning productivity management software.
Why?
R.BIRD created a new brandmark and Apple Store retail package for Daylite 3 to highlight its complete programming rewrite and new user interface.
Did you notice?
- friendly, mixed case lettering
- two-thirds impact, one-third detail
An R.BIRD Note
The bold, fluorescent orange is a noticeable difference in an otherwise blue, business software category.-
See Also:
American Corporate Identity
American Graphic Design Award
