Curtainfresh Curtain with Arm & Hammer

Odor-fighting curtains with embedded Arm & Hammer technology

R.BIRD developed naming, brand mark and plastic bag packaging design for this fragrance technology home decorating product with a focus on effective, efficient product features communication.

Ellery Homestyles and Church & Dwight, manufacturer of Arm & Hammer deodorizing products, collaborated to create a collection of curtains that continuously neutralizes unpleasant odors from cooking, pets, smoke, must and mold.

The curtain uses a sunlight activated, photo-catalytic process that converts odors into water vapor and carbon dioxide, causing airborne pollutants and odors to disappear.

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