ComfortTech Blankets & Throws

High-tech, high-touch brand name launches one-of-a-kind home fashion and textiles product line.

R.BIRD simultaneously developed naming, branding and plastic bag packaging design for introduction of a breakthrough line of technology-driven blankets and throws creating an ultimate cozy experience. ComfortTech combines microfiber, microfleece and microplush fabrics with 3M™ Thinsulate™ warmth in an array of colors, perfect for any home.

Why?

The only blankets and throws constructed with premium 3M™ Thinsulate™ insulation
Superior blend of style, functionality and warmth

Did you notice?

Designed to create balance between technology (left-brain function) and the ultimate cozy experience (right-brain benefit)

An R.BIRD Note

ComfortTech was one of several potential names developed
Each name candidate was presented in the context of a range of actionable package design concepts
Application of the Thinsulate brand conforms to 3M requirements

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