Caress Silkening Body Lotion
Caress Silkening Body Lotion
Brand evolution for new category
The reinvention of the Caress brand inspired new product extensions in the bath and personal wash category. Packaging design featuring light hearted illustrations preserve the essence of the newly invigorated Caress brand while appealing to a more youthful audience.
Why?
- expand Caress from body cleaning into body care
- develop experience-based platform
- target a younger demographic
Did you notice?
- colors are softer versions of body wash colors
- playful illustrations suggest serene movement of wind or water to reference the body wash
- hand lettered look signals pampering.
An R.BIRD Note
Experiential marketing is especially challenging in the package goods sector - but clearly, it can be done.
See Also:
American Corporate Identity
