Body Love by Caress

Sub-branding and line extension packaging design for Caress

Stretching the brand to compete with specialty retail shops, R.BIRD developed the packaging design, branding and imagery for the Body Love by Caress line of bath products, including creation of all POS promotional materials and development for over 36 different components.

So successful is this revolution that brand market share increased more than 100% in the first quarter of its introduction. The R.BIRD reinvention for the Caress brand sets a new benchmark in the mass market personal care category – capturing mind-share of specialty store consumers whose purchase decisions are based on emotional signals. The new design is extended across the entire line of Caress products – all working in concert to support the new Caress brand experience.

See Also:

• Amaya Latina Personal Care Brand Innovation
• Ogilvie Salon Styles Redesign
• Dove Nutrium Hand Soap
• Ora World Traveler Brand Concept